Amsale is one of the most sought after wedding dress lines in the world. The line embraces the highest forms of couture; a favorite of celebrities and brides looking for a modern, clean and crisp look. Amsale (pronounced Ahm-sah'-leh) has become synonymous with the "forever modern" wedding dress. Amsale's design philosophy has redefined the perception of the timeless wedding gown, designed for a bride who desires a fashionable, sophisticated, and timeless look. Her innovative twists to time honored hallmarks of the traditional wedding gown—reintroducing "illusion design," modern updates of the traditional bustle, and tasteful color accents including the now-famous "blue sash" gown—have become so popular among prospective brides that they have been recognized as modern classics.